For HAY's tenth anniversary

we were asked to create a new

visual language that would

define a youthful image that

at this point had become a

dynamic player and much-loved

brand in the world of design.

Somewhere between folding

paper pleats and Dogville emerged a

playful and severe style that

was built up in custom colours.

A warehouse in Horsens was

filled with a paper village of

abstract rooms playing host

to HAY furniture and accessories.

Collaboration with Clara von Zweigbergk

Photography by Rasmus Norlander