In order of HAY's tenth anniversary we were asked to create a new visual language that would define a youthful image that at this point had become a dynamic player and much loved brand in the world of design. Somewhere between folding paper pleats and Dogville emerged a playful and severe style that was built up in custom colours. A warehouse in Horsens was filled with a paper village of abstract rooms playing host to HAY furniture and accessories.
Collaboration with Clara von Zweigbergk
Photography by Rasmus Norlander
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2011
HAY