In order of Hay's
tenth anniversary we were asked to
to create a new visual language that would
define a youthful image that at this point
had become a dynamic player and much loved
brand in the world of design.
Somewhere between folding paper pleats
and Dogville emerged a playful and severe
style that was built up in custom colours.
A warehouse in Horsens was filled with a
paper village of abstract rooms playing host
to Hay furniture and accessories and documented
by Rasmus Norlander.
color prints foam core panels
in collaboration with
Clara von Zweigbergk
Photo: Rasmus Norlander